The first 24 hours of preorders for the recently announced iPhone 12 surpassed preorders for 2019's iPhone 11 during the same period.
Within a day of taking orders, Apple sold nearly two million units, compared to 800,000 for the iPhone 11 last year.
Despite this, the company's preorders were expected to fall short of last year's 12 million units that were sold over the entire opening weekend.
The iPhone 12 did especially well in China due to its upgrade to 5G, which is widely available in the country. Analysts say the overall preorders were hurt by company dropping the price of the iPhone 11 to $599, $200 less than the base model of the iPhone 12.
While iPhone sales have decreased in recent years – due to a variety of factors such as market saturation, people waiting longer to upgrade, and a lack of essential new features – many analysts believe this year will see a "super cycle" of sales as customers look to upgrade to compatible 5G devices.
Some analysts also point to Apple's new "MagSafe" feature – which lets users seamlessly connect magnetic attachments such as an extra battery supply, a wallet, wireless charger, AirPods case, or a car mount to the back of the phone – as a key reason users might upgrade.