After advocating change to Georgia’s voter law, CBS is set to profit from The Masters golf event in Georgia

by Peter Heck · Apr 6th, 2021 10:03 am
18

Last Updated Apr 7th, 2021 at 11:28 pm

Just days after being caught issuing an overtly partisan tweet that encouraged businesses to "fight back" against Georgia's new voter integrity law, CBS plans to broadcast its annual "The Masters" golf tournament this weekend. The Masters is hosted at the Augusta National Golf Club in Georgia.

On Friday, CBS published an article titled "3 ways companies can help fight Georgia's restrictive new voting law," before changing the title after the piece was accused of being biased.

Several voices, including former CNN producer Steve Krakauer, called on CBS to be consistent with its stance on Georgia, and refuse to air the golf tournament that generates immense revenue for the network since it is hosted in the offending state.

Because of CBS's decades-long relationship with The Masters, Augusta National does not put the broadcast contract up for bid. They award it annually to CBS at a very low market price. It has been estimated that the club could make upwards of $100 million if they put they allowed other networks to bid.


Comments

There are 18 comments on this article.

You must become a subscriber or login to view or post comments on this article.