Amazon opened its first full-size, cashierless grocery store on Tuesday near its Seattle headquarters.
The Amazon Go Grocery store is similar to the roughly two dozen sister locations, although it offers more traditional grocery options, rather than the breakfast and lunch foods served in other locations typically situated in business districts.
The store holds around 5,000 items, including fresh produce, dairy, packaged seafood, meats, bakery treats, and household goods. It also has meal kits and a full liquor selection. Some items are sourced from Whole Foods' providers.
Except a small number of people to restock shelves, Amazon Go Grocery is a cashierless experience. Customers scan into the store, and Amazon's "just walk in, just walk out" technology will track them and what they put into their cart.
"We're just getting started here," said Cameron Janes, vice president of Amazon's physical retail division. "I think what we're trying to do here — and with all of our physical stores — is really work backwards from the customer, and deliver some differentiation."