People are increasingly refusing to stay at home despite government orders, Apple data shows

by Bryan Brammer · May 2nd, 2020 1:38 pm

According to Apple's COVID-19 Mobility Trends report, traffic in the U.S. and other European countries has nearly doubled in the past three weeks, a sign that citizens are becoming restless and increasingly unwilling to abide by government stay-at-home orders.

Location data provided by Foursquare also shows that gas and fast food visits have increased to pre-COVID-19 levels in the Midwest and rural areas.

"Gas station traffic has returned to pre-COVID-19 levels in the Midwest, and in rural areas throughout the country. Foot traffic to quick service restaurants (QSRs) has risen over the past several weeks."

Grocery store visits have dropped to normal levels, indicating that people are shopping on a regular basis rather than stocking up for a lockdown.

Although traffic has increased, many hard-hit establishments haven't been benefactors:

  • Gyms: still down 65-69%
  • Clothing stores: still down 72%
  • Furniture stores: still down 56-60%
  • Movie theaters: still down 75%

Nail salons, however, are down just 38-42% and hotels in the Midwest are down only 49% compared to a 63-70% decline in other areas.


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