Aunt Jemima brand to be discontinued after 131 years over "racial stereotype"

by Adam Ford · Jun 17th, 2020 8:55 am

The Aunt Jemima brand of syrup and pancake mix will be discontinued after 131 years after its parent company, Quaker Oats, said the name and image are "based on a racial stereotype."

The products will be re-branded with a new name and new image, Quaker said.

Kristin Kroepfl, Quaker's chief marketing officer, said in a statement:

"While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough."

Quaker Oats is owned by PepsiCo, which bought the brand in 2001, inheriting the Aunt Jemima brand.


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