Bible sales increase amid coronavirus worries

by Jordyn Pair · Apr 6th, 2020 11:32 am

Bible sales have been increasing as the coronavirus pandemic continues, according to sales from top Christian publishers.

Alabaster Co. said it saw a 143% increase in sales compared to last year.

"In this life-altering and unprecedented pandemic, people are looking for hope and restoration," said Brian Chung, co-founder and business director of Alabaster Co. "...We believe people are buying Bibles because there's a longing to connect with God, find meaning, and experience peace."

Alabaster is donating 100% of proceeds from one of their books to front-line workers and other small businesses.

LifeWay Christian Resources said it saw an increase of 62% last week compared to last year.

"We believe this is no accident, as people often go to the Bible as a source of hope in times of crisis and uncertainty," said Ben Mandrell, LifeWay CEO. "People draw hope from Scripture because in it they see a God who is with us during our suffering."

Tyndale House Publishers also said it saw increase, especially for its Life Application Study Bible, Immerse Bible for study groups, and others Bibles.


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