The American Bible Society is giving away 1,000 Bibles in response to a spike in Google searches for Christian-related topics. The spike started after the release of Kanye West’s “Jesus is King” album, which carries biblical themes throughout the lyrics. Some of the search queries included “Jesus” and “What do Christians believe?”
ABS launched “Bibles for Kanye Fans” with the purpose of aiding “those with questions by offering free access to the Bible.”
John Farquhar Plake, director of ministry intelligence for ABS, said the organization saw Kanye’s album as an opportunity.
“When we saw an influential cultural figure like Kanye inspiring young people to curiously seek out answers to their faith questions, we saw that as an opportunity to do what we do best as an organization: to provide God’s word and point people to it as a source to their questions about faith,” he said.
Interested fans can visit abs.com/kanye to receive a Bible.