Democratic presidential candidate Pete Buttigieg has released his first South Carolina ad that appears to aim at appealing to the large Bible belt demographic.
The ad, entitled "Welcomed Me," begins with the South Bend, Indiana, mayor quoting the words of Jesus from Matthew 25:35.
"In our White House, you won't have to shake your head and ask yourself, ‘Whatever happened to I was hungry and you fed me, I was a stranger and you welcomed me,'" Buttigieg says in the video.
While Buttigieg has seen favorable poll results primarily among white communities, he has struggled to win over the black demographic, especially in South Carolina. Internal focus groups have linked this low support to his sexuality.
🔦 While Buttigieg has routinely touted his Christian faith in his campaign speeches, he has also been outspoken about his homosexuality and support for abortion.
Follow John Wesley Reid on Twitter at @johnwesleyreid.