California legislators have introduced a bill that would require retailers to offer toys without separating them into "boys" and "girls" toys.
The bill would require brick-and-mortar shops to display children's products and clothing in one undivided, unisex area on the sales floor. It also bars them from putting up signage indicating for which gender the product was originally intended.
Online retailers based in California would have similar rules.
If passed, the bill would impose a $1,000 fine on stores that do not comply. The policy would only apply to retail department stores with more than 500 employees.
The bill — introduced by Assembly Members Evan Low and Cristina Garcia, both Democrats — is nearly identical to one introduced by Low last year.
"This is an issue of children being able to express themselves without bias," Low said at the time. The original bill was later dropped to prioritize COVID-19 work.