Sony Pictures has purchased the popular Christian streaming platform Pure Flix, which was launched in 2015 by the creators of the "God's Not Dead" movie franchise as a family-friendly alternative to other platforms.
Sony's faith-based subsidiary AFFIRM Entertainment will own and manage the platform. Pure Flix's separate production company is not part of the purchase.
"We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with AFFIRM Entertainment," said Pure Flix CEO Michael Scott. "We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead."
Keith Le Goy, Sony's president of Networks and Distribution, also commented on the agreement.
"Pure Flix is a natural fit with our AFFIRM brand, which is known for its high quality, uplifting, inspirational content," said Le Goy. "We love creating and sharing stories that are both impactful and entertaining, and the Pure Flix service will enable us to do more of that every day."
🔦 The platform has seen a 40% increase since lockdowns started at the beginning of 2020. Users currently pay $12.99 a month for a subscription.