Progressive activists have organized online to advocate for the boycotting of Coca-Cola, after the organization "Black Voters Matter" posted that Coke had donated over $30,000 to Republican politicians co-sponsoring what the group called "voter suppression bills" in Georgia.
As has become standard practice in online activism, agitators began the hashtag #BoycottCoke that started trending on the social media platform Twitter.
The bills in question involve doing away with no-excuse absentee voting, requiring proof of identification for absentee voting, and limiting the amount of time for early voting. Republicans say that each of those ideas are necessary to prevent fraud and restore confidence in the electoral process, while opponents see them as an attack on minority participation.
Earlier this week, Coca-Cola faced a separate boycott threat from Hispanic business leaders after the cola giant closed its "Office of Latin Affairs." Frank Garcia, the chairman of the National Association of State Latino Chambers of Commerce, said the company must not only reopen the office, but also provide funding for diversity contracts.
"We threatened to boycott them if they think of cutting money to supply diversity contracts to the Hispanic community," Garcia said. "[Coca-Cola CEO] Alfredo Rivera needs to understand, don't try to mess with my Hispanic community when we've supported Coca-Cola."