Cracker Barrel to add alcohol to menu for the first time since its founding

by Peter Heck · Oct 27th, 2020 11:21 am
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Last Updated Oct 28th, 2020 at 9:28 pm

Cracker Barrel, one of America's most recognizable and beloved restaurant chains, is in the process of making a landmark change to its business model — for the first time in 51 years, the "old country store" will be serving alcohol.

"Our guests told us that offering beer and wine would reduce the veto vote — that is, those guests who would choose Cracker Barrel for a given dining occasion, but ultimately go elsewhere because they would like to have a beer or a glass of wine with their meal — especially during weekend dinner," a company spokesperson said.

Cracker Barrel will not be offering a full bar, but will be offering beer, wine, or mimosa cocktails to accompany its brunch, dinner, and breakfast items. The change has already been implemented in more than 100 locations, and the reviews have been overwhelmingly positive.

Alcohol will not be offered in every location, but company officials say by year's end, 600 additional locations will be stocked with adult beverage options.


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