Democrats dominate social media reach in months following Trump ban

by Joel Abbott · Feb 26th, 2021 1:28 pm
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Last Updated Feb 28th, 2021 at 12:59 pm

Following former President Donald Trump's ban from social media, Democratic leaders have overwhelmingly eclipsed Republicans with their online reach, according to a new report.

The top 10 Democrats have a current reach of just over 200 million followers across Twitter, Instagram, and Facebook. GOP leaders, in comparison, have an audience of just under 42 million.

Before he was banned, Trump boasted more than 88 million followers on Twitter alone.

"On Instagram over the last 30 days, the 10 most-engaged Democrats drove 76 million interactions vs. 6 million for the 10 most-engaged Republicans, according to CrowdTangle data," said Axios. "Take away Biden and Harris and the advantage is still double."

The story was similar with Facebook, where the top 10 Democrats generated two and a half times more interactions than the top 10 Republicans over the last month.

According to Axios, the first Democrat to begin gaining traction against Trump's formidable following was Rep. Alexandria Ocasio-Cortez (D-NY) in 2018.

The report noted, however, that this does not include the "right-wing ecosystem" of social platforms, and that conservatives have "a bigger bench of social clout" through well-known public figures, podcasters, and other influencers.


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