The maker of Eskimo Pie ice cream bars will be changing the 99-year-old brand's name and removing the cartoon image of an Alaska Native child, the company announced Friday.
The frozen treat's owner, Dreyer's Grand Ice Cream, said in a statement they had been considering rebranding the chocolate-covered ice cream bar for some time due to its "derogatory" name.
"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," the company's head of marketing said. "This move is part of a larger review to ensure our company and brands reflect our people values."
Dreyer's becomes the latest corporation to completely revamp the marketing strategy of its product to demonstrate a commitment to racial equality. The parent companies of Aunt Jemima and Uncle Ben's rice have recently announced rebranding campaigns.
? The term "Eskimo" is viewed as derogatory because it was used by non-indigenous people to describe the Inuit people of Alaska and Canada and was said to mean "eater of raw meat," which connoted Barbarism and violence.
Linguists now believe the term comes from the french word "esquimaux," which means "one who nets snowshoes."