Facebook announced that it is launching its own matchmaking service, Facebook Dating, in the U.S. on Thursday.
Facebook Dating is already available in 19 other countries, including Canada and Brazil, and will be available in Europe in 2020.
Users must be at least 18 to opt in to the service. Once registered, they will be suggested to others based on preferences, interests, and other activity on Facebook.
“Facebook Dating isn’t about swiping or having to wait for someone to like you to get a first chance at reaching out,” the company said in a statement on Thursday. “If you are interested in someone, you can comment directly on their profile or tap on the Like button to let them know.”
Facebook Dating also allows users to use Instagram photos on their profile.
It also features a “Secret Crush” option, where users can add friends they secretly admire to a list. If the other user also adds them to their “Secret Crush” list, they are then matched. If not, it stays anonymous.
🔦 The company’s latest service has raised questions about privacy, after concerns about how Facebook has handled private information in the past.