New York clothing company Bstroy has caught criticism after introducing school hoodies with bullet holes in them. The hoodies feature the names of four schools where mass shootings have taken place, including Sandy Hook, Columbine, Marjory Stoneman Douglas, and Virginia Tech.
The sweatshirts received backlash from people like Fred Guttenberg, whose daughter was killed in the 2018 shooting in Parkland, Florida, at Maroy Stoneman Douglas High School.
The Sandy Hook Promise, an organization set up in the wake of the 2012 shooting at Sandy Hook Elementary School, released a statement on the fashion line.
“The fact that a designer would seek to profit by glamorizing the school violence that killed our children, Dylan and Daniel, and the deaths of so many more, is repugnant and deeply upsetting,” said Nicole Hockley and Mark Barden, co-founders and managing directors of Sandy Hook Promise, in the statement. “This is not about inspiring change to prevent these acts of violence, nor is it a difference of politics or opinion; it is human decency to immediately halt the production of these items and apologize.”