Revealed Monday as a competitor to the popular Jeep Wrangler, Ford Motor Company has unveiled its first new Bronco since 1996, three years after it was announced to be in development.
Drawing inspiration from the original 1966 Bronco, the new version comes in a variety of packages and trims, all with standard four-wheel drive, removable roof, and removable doors. Two-door and four-door options are available.
Built in Michigan, the Bronco will feature a 10-speed automatic transmission, or optional 7-speed manual transmission that includes an ultra-low "crawler" option for extreme off-road performance.
Though the Wrangler has dominated the off-road SUV segment for years, the new Bronco offers a unique, independent front suspension that is said to be better for off-road performance and on-road refinement. The "Sasquatch" package will boast 35-inch tires, a disconnecting stabilizer bar, nearly a foot of ground clearance, and the ability to pass through roughly three feet of water.
While made for off-roading, the Bronco is also equipped with state-of-the-art technology, including a 360-degree camera system with both bird's eye and front views. Blind spot monitoring and automatic emergency braking are standard. More expensive models also feature a 12-inch display screen and a dashboard holding multiple power ports and the ability to connect cameras and electronic devices.
Once sales begin, the Bronco will start at $29,995, and include a limited production First Edition.