GM reviving Hummer name for new all-electric pickup: WSJ

by Adam Ford · Jan 10th, 2020 6:33 pm

After being dead for a decade, General Motors is reviving its controversial Hummer brand name for an all-new electric GMC pickup truck, sources tell the Wall Street Journal.

GM has reportedly tapped NBA superstar Lebron James to promote the resurrected brand

WSJ reports:

The new Hummer model, which is expected to go on sale by early 2022, is likely to be sold in small volumes as a rugged, jeep-like pickup truck for off-road enthusiasts, said people briefed on the strategy.

The vehicle will be among the first of several large, battery-powered SUVs and pickup trucks that GM is expected to roll out over the next several years.