Goya names Ocasio-Cortez "employee of the month" following boycott call that caused sales surge

by Laura Mize · Dec 8th, 2020 1:54 pm
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Last Updated Feb 17th, 2021 at 12:26 pm

Food manufacturer Goya named Rep. Alexandria Ocasio-Cortez (D-NY) honorary "employee of the month" after her social media calls for a boycott of the Latin brand led to an enormous spike in company sales earlier this year.

"When she boycotted us, our sales actually increased 1,000 percent," CEO Robert Unanue said Monday on talk radio program "The Michael Berry Show." "So we gave her an honorary, we never were able to hand it to her, but she got employee of the month for bringing attention to Goya and our adobo."

Ocasio-Cortez called for the boycott after Unanue praised Presdent Trump during a visit to the White House in July to witness Trump's signing of an executive order related to the White House Hispanic Prosperity Initiative.

"We're all truly blessed at the same time to have a leader like President Trump, who is a builder," the CEO said at the time.

Soon after, Ocasio-Cortez wrote on social media that she was looking up recipes to make her own adobo, a popular Goya product. Unanue did not acquiesce to calls to apologize for his comment.

Trump supporters and conservatives then staged their own "buycott," boosting Goya sales and publicly promoting the brand.


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