Hallmark Channel pulls commercial featuring lesbian brides kissing after group launches petition

by Bryan Brammer · Dec 15th, 2019 12:30 pm

Last Updated Dec 15th, 2019 at 12:59 pm

Amid protests from One Million Moms, the Hallmark Channel has removed a commercial featuring two lesbian brides kissing on their wedding day. The commercial advertised the services of Zola, a wedding planning company "that'll do anything for love."

Earlier in the week, One Million Moms, an organization dedicated "to stopping the exploitation of children, especially by the entertainment media," launched a petition to persuade Hallmark to cease running the commercial along with other pro-LGBTQ content.

In an email sent to a Zola ad buyer, a Hallmark representative wrote that the company is not allowed to run any type of creative material that is viewed as controversial:

"The decision not to air overt public displays of affection in our sponsored advertisement, regardless of the participants, is in line with our current policy, which includes not featuring political advertisements, offensive language, R-rated movie content and many other categories," the email read.

After Hallmark pulled the commercial, Zola Chief Marketing Officer Mike Chi said the company would "no longer be advertising on Hallmark."


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