Making good on the statement of its former CEO that Hallmark Channel was open to "any type of movie of any type of relationship in any space," the network known for its romantic comedies and Christmas specials has announced it will be airing its first same-sex wedding scene.
The marriage of characters Amanda and Vicky will play a secondary role behind the primary relationship of characters Brooke and Nate in the upcoming movie "Wedding Every Weekend," scheduled to debut this Saturday.
Actor Paul Campbell, who plays Nate, celebrated Hallmark's decision to promote LGBT relationships in its films.
"What is so important about what we're doing in this movie is acknowledging the fact that love is love," Campbell says in the video promo.
George Zaralidis, a vice president with Crown Media Family Networks, Hallmark's parent company, indicated this was only the beginning, with "projects featuring LGBTQ storylines, characters, and actors" to be announced soon.
Not everyone is happy about the decision. The decency watchdog group One Million Moms excoriated Hallmark Channel in a statement.
"So many people feel betrayed by Hallmark over these past seven months. Hallmark Channel was one of the remaining channels that families could watch without being bombarded by politically correct commercials and the LGBTQ agenda," the group said.
Crown Media said that it is in "active negotiations" to include LGBT themes in its "Countdown to Christmas" and "Miracles of Christmas" program line-up this year.