Hallmark reverses decision, reinstates commercial with same-sex kiss

by Jordyn Pair · Dec 16th, 2019 8:39 am
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Last Updated Dec 16th, 2019 at 9:10 am

The Hallmark Channel has reversed its decision to pull a commercial showing a same-sex couple kissing after facing social media backlash and calls for a boycott. The commercial, which is part of a campaign advertising wedding planning service Zola, was removed at the request of Christian mothers group One Million Moms.

"Until recently, Hallmark had a good record for keeping their movies and commercials family friendly," One Million Moms said in a statement. "Now, parents can no longer trust Hallmark because Hallmark is no longer allowing parents to be the primary educators when it comes to sex and sexual morality."

An alternate commercial for the wedding service also shows a heterosexual couple kissing.

Hallmark apologized for pulling the commercial. Mike Perry, president and CEO of Hallmark Cards, Inc., said:

"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused."

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