Goya, the largest Hispanic-owned food brand in the U.S., is facing backlash after its Hispanic CEO praised President Trump at the White House Rose Garden on Thursday.
While attending an event at the White House, which included the signing of Trump's Hispanic Prosperity Initiative, Goya Foods CEO Robert Unanue spoke highly of the U.S. president, lauding his efforts on behalf of the Hispanic community.
"We are all truly blessed... to have a leader like President Trump who is a builder," Unanue said. "We have an incredible builder... We pray for our leadership, our president."
His comments were met with immediate opposition on social media, leading to a barrage of trending hashtags such as #BoycottGoya, #GoyaFoods, and #goyaway.
In an interview with Fox News Friday morning, Unanue said he was "not apologizing" for his praise of Trump and called the boycott "suppression of speech."
"So, you're allowed to talk good or to praise one president, but you're not allowed to aid in economic and educational prosperity? And you make a positive comment and all of a sudden, it is not acceptable," Unanue said.
? During the event, Unanue also announced a donation of 1 million cans of chickpeas and 1 million pounds of other food to American food banks.