Instagram features new "Mute White People" sticker

by Bryan Brammer · Jul 14th, 2020 1:50 pm

@KatiePavlich / Twitter

Last Updated Jul 15th, 2020 at 1:35 pm

Fox News contributor and columnist for The Hill Katie Pavlich posted an image on Twitter Monday revealing that Instagram has added a new "mute white people" sticker to its "stories" inventory.

The Washington Examiner, which confirmed Pavlich's post, said the new button is called the "unbothered sticker" and was designed and uploaded to GIPHY's online database by Refinery29, a media outlet that caters to millennial females.

Refinery29 has uploaded more than 500 stickers and GIFs to GIPHY, such as "Pay Black Women," "Reparation$$$," and "Afro-Latina Magic."

GIPHY determines which GIFs are approved to be shared in its library and platforms, such as Instagram, the Washington Examiner reported.

"To ensure that GIPHY stickers will always be fun and safe no matter where you see them, we have an enhanced moderation process for approving stickers into our library. This is a permanent part of our moderation process and may impact the turnaround time for uploaded content to appear within the Sticker API," GIPHY's website reads.

🔦 The "mute white people" button is merely a sticker and does not actually perform an action.


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