Mattel Launches Line Of “gender Inclusive” Dolls

by Daniel Payne · Sep 25th, 2019 3:33 pm

Last Updated Nov 15th, 2019 at 12:46 pm

The toy giant Mattel launched a line of “gender inclusive” dolls this week meant to cater to children who want toys untouched by gender norms — or parents who want them for their kids.

The toys will come with a variety of clothing options and wigs meant to blur the line between boys and girls. Mattel is the first major toy manufacturer to produce explicitly gender-neutral toys.

In the past, the corporation has come under sustained criticism for its famous Barbie doll, with activists claiming the doll promoted unrealistic beauty standards.


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