The National Basketball Association continues courting disaster as the league has seen its ratings continue to plummet to near-historic lows.
Last year's NBA finals was down more than 50% in viewership from the previous year, something that many attributed to the awkwardness of watching games played without fans. But even with the return of a more normalized regular season, average viewership for games has been well under 3 million.
That ranks well below regular TV series airing on the various networks.
Many tie the continued ratings disaster with the league's decision to become increasingly embroiled in political matters. A September poll found almost 40% of NBA fans were tired of the politics.
The league's commissioner, Adam Silver, despite having pushed much of the social activism, said recently that he understands "those people who are saying, ‘I'm on your side, but I want to watch a basketball game.'"