Sunday Night Football's match up between the L.A. Rams and Dallas Cowboys saw a significant drop in TV ratings and viewership when compared to last year's official start of SNF.
According to Deadline, SNF snagged a 4.7 in early ratings among adults 18-49 and 14.81 million viewers. The numbers indicate a fall of 28% in the ratings and a sharp decline of 23% in viewership compared to 2019.
The lackluster results are a gut punch to the NFL and the NBC network, especially since the Cowboys have the largest national fan base and the Rams are in the second largest media market in the league. Considering the additional talent that both teams possess, the game should have performed extremely well in the ratings.
For further context, the 33-3 drubbing of the Pittsburgh Steelers by the then-reigning Super Bowl champion New England Patriots for last year's opener pulled in 22.2 million viewers on SNF.
🔦 Thursday night's opening game between the Super Bowl champion Kansas City Chiefs and Houston Texans saw a 13% decrease in viewers from last season's opener.