Nike to stop selling shoes, apparel on Amazon

by John Wesley Reid · Nov 13th, 2019 1:44 pm

Last Updated Nov 20th, 2019 at 3:03 pm

Nike has announced they will no longer be selling its apparel through Amazon, ending a pilot program that began in 2017.

“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail.” Nike said in a statement.

The pilot program intended to sell Nike products directly to Amazon with an aim of avoiding brand tarnishing that sometimes comes with third-party vendors. However, the goal of having more vetting control over third-party vendors reportedly became challenging since third-party vendors cycle in and out frequently.


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