Nike is suing MSCHF, the shoe designer responsible for the Lil Nas X "Satan shoes," claiming that the company infringed on its trademark.
The sneakers, which are Nike sneakers modified to include occult symbolism, went viral on Monday after rapper Lil Nas X promoted them. Nike has said it was not involved in either the design or production of the shoe.
The lawsuit currently only names MSCHF, not Lil Nas X, whose real name is Montero Lamont Hill. MSCHF also previously released a "Jesus" shoe.
Nike said that its public image is being damaged by the release of the design.
"In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes based on the mistaken belief that Nike has authorized or approved this product," the company said in its suit.
Nike is seeking both financial damages and a court order to stop MSCHF from selling the shoes.