Oreo, produced by Nabisco, is giving away limited-edition Oreo cookies filled with rainbow colored creme in celebration of LGBT History Month.
The company gave away 10,000 packages of special edition #ProudParent Oreo cookies last Friday to people who shared a photo on social media showing what LGBT "allyship" means to them.
Oreo partnered with national LGBT advocacy group PFLAG to create a three minute short film called "Proud Parent," which features a young woman introducing her girlfriend to her parents, who are ultimately accepting of the same-sex relationship. The film concludes with the words "a loving world starts with a loving home" appearing on the screen and a heart-shaped Oreo cookie illuminated by rainbow colors. Viewers are urged to "show you're a #PROUDPARENT" if they find similarities in their own lives.
Oreo says that it has been "bringing families together" for more than a decade and wants to "shine a spotlight on the powerful impact love & acceptance can have on LGBTQ+ youth."
"Having a supportive, affirming family — and committed allies — is crucial for the health and wellbeing of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people," PFLAG National Executive Director Brian Bond said. "We are grateful for our partnership with OREO, and for OREO's commitment to our shared vision of a diverse and inclusive world, made better by loving, proud parents and allies."
Oreo has supported the LGBT community for years. In 2012, Nabisco — Oreo's parent company — posted a picture of an Oreo cookie with all of the colors of the rainbow as its filling on its Facebook page. Oreo also partnered with the National Center for Transgender Equality last year to gave away "special edition Pronoun Packs" to encourage people to "share your pronouns with pride."
Oreo also collaborated with PFLAG on a "Back to School" guide earlier this year. The collaboration showed "3 ways you can help make a difference by being an ally," one of which was asking people to identify their pronouns when introducing themselves to others.