As its viewership ratings continue to decrease, producers of the Oscars appear to be doubling down on the political approach of the program.
An anonymous former producer interviewed by the New York Times said Oscar producers know that the political opining of stars is causing a disconnect with the audience, but are firm in providing the platform for award presenters and recipients to share their views.
The producer said minute-by-minute analysis of show ratings showed that "vast swaths" of people turned off the program when celebrities began to talk about politics.
Despite those findings, the upcoming Oscars are being designed to center primarily around developing conversation rather than emphasizing the competition and awards.
This year's Oscar program will air on Sunday, April 25.
🔦 The Oscars also saw a precipitous drop in ratings throughout the presidency of Donald Trump as numerous stars took political shots at the administration.