Pickup trucks outsell passenger cars for 1st time in American history

by Jordyn Pair · May 7th, 2020 11:16 am

Pickups trucks have outsold passenger cars for the first time in American history, outpacing cars by more than 17,000 units in April, according to market researcher Autodata Corp.

Cars were outselling pickups by more than half a million units in a single month just five years ago. Now, those tables have turned, with full-size truck models making up more than 40% of GM, Ford, and Fiat Chrysler's sales in April, according to Evercore ISI.

The sales were bolstered by a concentrated amount of sales in middle America and 0% financing offers, said one analyst. Some models are running low due to the shutdown of auto plants.

"There's certain configurations that will be running short," CEO of Fiat Chrysler Mike Manley said on an earnings call. "That's reflected in the number of dealer orders we've received in the last few weeks that are just waiting for our plants to restart."


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