A new ethnic term used by media and politicians to describe people of Hispanic heritage is "Latinx" — the "x" replacing the traditional "o" or "a" in order to make the word gender-neutral.
Despite the word’s rising popularity, a new poll by progressive group ThinkNow discovered that only 2% of the Hispanic population in America prefers to be described as "Latinx." Asked, "Which of these names do you prefer to describe your ethnicity?" the clear winner was "Hispanic," with 44%. Next was "Latino/Latina" at 24%.
Media outlets, major companies, academics, and cultural influencers have taken to using the "Latinx" descriptor in recent years. So have politicians like 2020 presidential candidate Elizabeth Warren:
According to ThinkNow:
While my colleagues and I are progressive on social issues, as researchers, we have to put aside our personal biases and render advice based on the best available empirical evidence. To examine the acceptance of "Latinx" our firm conducted a nationwide poll of Latinos using a 508-person sample that is demographically representative of Census figures, yielding a ± 5% margin of error with a 95% confidence interval.
When it came to "Latinx," there was near unanimity. Despite its usage by academics and cultural influencers, 98% of Latinos prefer other terms to describe their ethnicity. Only 2% of our respondents said the label accurately describes them, making it the least popular ethnic label among Latinos.