Coca-Cola runs commercial depicting mothers helping transgender kids bind breasts, dress in drag

by Daniel Payne · Nov 12th, 2019 2:47 pm

Last Updated Nov 20th, 2019 at 2:50 pm

A commercial created by The Coca-Cola Company to advertise Sprite depicts a variety of situations in which mothers are helping their transgender teens present as their preferred gender. Among the scenes shown are a mother helping her daughter bind her breasts to appear as a male, a mother helping her son dress as a drag queen, and a mother applying makeup to her son so he can present as a woman.

The advertisement was posted to Twitter earlier this month by Sprite’s Argentinian division. The ad campaign uses slogans such as “Pride: what you feel when someone you love chooses to be happy” and “You are not alone.”