Cyber Monday 2020 brought in $10.8 billion for retailers this year, making it the biggest online shopping day in American history, according to data from Adobe Analytics.
This year's total is 15.1% higher than 2019's Cyber Monday haul, but it is lower than the $12.7 billion Adobe predicted. The company projects $184 billion in online sales for the entire holiday season, down from an earlier projection of $189 billion. Still, the new projection would be a 30% increase in online sales from last year.
Adobe also noted that the number of Cyber Monday online purchases to be picked up curbside increased 30% from 2019. The jumps in both online spending and curbside pickup reflect shoppers' and retailers' efforts to avoid large crowds gathering in stores for holiday shopping due to COVID-19.
