Retailers bring in $10.8 billion on Cyber Monday, making it the country's biggest online shopping day ever

by Laura Mize · Dec 1st, 2020 1:27 pm
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Last Updated Dec 2nd, 2020 at 8:35 pm

Cyber Monday 2020 brought in $10.8 billion for retailers this year, making it the biggest online shopping day in American history, according to data from Adobe Analytics.

This year's total is 15.1% higher than 2019's Cyber Monday haul, but it is lower than the $12.7 billion Adobe predicted. The company projects $184 billion in online sales for the entire holiday season, down from an earlier projection of $189 billion. Still, the new projection would be a 30% increase in online sales from last year.

Adobe also noted that the number of Cyber Monday online purchases to be picked up curbside increased 30% from 2019. The jumps in both online spending and curbside pickup reflect shoppers' and retailers' efforts to avoid large crowds gathering in stores for holiday shopping due to COVID-19.


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