President Trump on Wednesday posted on Twitter that the boycott on Goya Foods "backfired," claiming people are now buying the company's authentic Latino products "like crazy."
The president's tweet comes as Goya Foods faces social media backlash after its CEO Robert Unanue lauded Trump during an event at the White House Rose Garden last week, saying that Americans are "truly blessed to have a leader like President Trump."
As soon as Unanue's praise of the president went viral, liberal celebrities and politicians, including Rep. Alexandria-Ocasio Cortez (D-NY) and former Democratic presidential candidate Julian Castro, took to social media and demanded for a boycott of the company.
After Unanue refused to apologize for supporting Trump, advocates of Goya Foods began calling for a "buy-cott."
After Trump's daughter, Ivanka, was criticized for posting a picture on Twitter expressing her support of Goya Foods, the White House issued a statement mocking the response.
"Only the media and the cancel culture movement would criticize Ivanka for showing her personal support for a company that has been unfairly mocked, boycotted, and ridiculed for supporting this administration — one that has consistently fought for and delivered for the Hispanic community," the statement reads.